Aaron Wodin-Schwartz is vice president, public policy and public affairs for Brand USA, the nation’s
public-private partnership dedicated to increasing international visitation to the United States through
marketing and promotional efforts. In this role, Aaron develops, executes, and leads outreach efforts to
key stakeholders to promote and advance Brand USA's mission and raise visibility worldwide for the
organization, build community engagement, and respond to requests from these stakeholders regarding
the organization’s progress toward established goals and objectives. Aaron is also responsible for
working with federal partners and key industry groups to ensure productive implementation of the Travel
Promotion Act, communicate U.S. travel policies, and develop collaborative opportunities to promote
inbound travel to the United States.

ABOUT BRAND USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past six years, Brand USA's marketing initiatives have helped welcome 6.6 million incremental visitors to the USA, benefiting the U.S. economy with more than $21.8 billion in total economic impact and supporting, on average, nearly 52,000 incremental U.S. jobs a year.