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Friday, November 8 • 1:45pm - 2:30pm
Breakout Session: Developing and Promoting Bicycle Tourism with Tour Experiences

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How have events developed the practice of cycling while contributing to the bike branding of a destination? Jean-Francois will answer these questions using the examples of two Vélo Québec flagship events: - The Go Bike Montréal Festival and The Grand Tour Desjardins with unique cycling destinations and experiences throughout Quebec, Ontario and some American states.

Learning objectives:
The key points to take into accounts in the development of the destination. What does bike tourists want?

Jean-Francois will have 5 points:

  1. Overview of Velo Québec
  2. One day events (Go Bike Montreal Festival / Tour de l’île de Montréal: after 35 years, how to keep the experience attractive)
  3. Vélo Québec Voyages (quick overview of the travel agency ) 
  4. Le Grand Tour Desjardins (multiple days tour / lessons learned over the past 25 years)
  5. Route Verte (green way) (bicyle paths and tourist development/ what does cyclists wants)
  6. Period of questions

avatar for Jean Francois Pronovost

Jean Francois Pronovost

Vice President Public Affairs, Velo Quebec
Jean François Pronovost is Vice President, Development and Public Affairs for Vélo Québec. He works on the focus, strategy and development of new projects and partnerships with a number of other non-for-profit organizations, municipalities, public agencies and departments. Jean-François... Read More →

Friday November 8, 2019 1:45pm - 2:30pm CST
Crystal Ballroom - Sheraton Gunter (2nd Floor)