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Friday, November 8 • 9:30am - 10:15am
Breakout Session: It’s Not Just a Ride, It’s an Experience — and Good Marketing!

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The Bourbon Country Burn team takes pride in creating a truly unique, high quality experience for our guests. In this breakout session, we will be discussing how we have successfully blended a bike tour with a bourbon festival, and how we have grown from 200 to 1,000 riders from 45 states in just 3
years — largely by following this simple value: “It’s Not Just a Ride, It’s an Experience.”

However, having an unique experience to offer guests is just the beginning! The success of any cycling event is largely dependent on an organization’s ability to promote and market its experiences.

So, what has worked for The Burn? We have distilled our marketing plan down to a few key strategies which have helped us yield a high-demand product:

•  Old-Fashioned: Don’t underestimate the power of old-fashioned bootstrapping.
•  Manhattan: You don’t need a Mad-Men Advertising Budget.
•  Bourbon Neat: Create neat, high quality experiences & marketing materials.
•  Bourbon on the Rocks: Follow the trends in your industry.

avatar for Mollie Hanrahan

Mollie Hanrahan

Co-Founder, Bourbon Country Burn
A native of Louisville, KY, Mollie Hanrahan considers herself a world traveler, a whiskey advocate, and a Kentucky enthusiast. From pedaling over 3,300 km throughout a three-month independent bicycle tour in Patagonia, to working as a tour guide in the jungles of Ecuador, to having... Read More →
avatar for Austin Render

Austin Render

Co-Founder, Bourbon Country Burn
A native of Louisville, KY, by the age of 30, Austin Render had stamps from thirty-five countries in his passport and had worked as an accountant, a fisheries biologist and a professional cycling guide. After leaving a career in accounting in 2010, he took to the road for 5 years... Read More →

Friday November 8, 2019 9:30am - 10:15am CST
Crystal Ballroom - Sheraton Gunter (2nd Floor)